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Marketing research: an applied orientation (Record no. 25964)

000 -LEADER
fixed length control field 00548nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190809115035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131731819
041 ## - LANGUAGE
Language of text/sound track English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Author Mark MAL
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dash, Satyadhusan
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 948 p.
500 ## - GENERAL NOTE
General note Include Index,Notes, Appendix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Full call number Accession Number Date last seen item type Total Checkouts Date last checked out
        Main Library Main Library Science & Technology 2018-08-09 Expographic 2625.00 658.8 MAL 240435 2018-07-13 Books in Reference (R)    
        Main Library Main Library Science & Technology 2018-07-16 DSBI   658.83 MAL 186715 2018-07-16 Books in Stacks (S)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Expographic 2625.00 658.8 MAL 240436 2023-06-26 Books in Reference (R) 1 2023-06-13
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 2887.50 658.83 MAL 243677 2018-07-16 Books in Reference (R)    
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 DSBI   658.83 MAL 186716 2018-07-16 Books in Reference (R)    
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