Marketing research: an applied orientation (Record no. 25963)

000 -LEADER
fixed length control field 00510nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190808144709.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094234
041 ## - LANGUAGE
Language of text/sound track English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Author Mark MAL
DDC Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research: an applied orientation
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 929 p.
500 ## - GENERAL NOTE
General note Include Notes, Appendix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books in Reference (R)
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Price Total Checkouts Full call number Accession Number Date last seen Date last checked out item type
        Management and Commerce Management and Commerce Science & Technology 2018-08-09 Not Known 15657.25 1 658.83 MAL 243666 2022-04-22 2022-01-11 Books in Reference (R)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 15657.25   658.83 MAL 243667 2018-07-16   Books in Reference (R)
        Management and Commerce Management and Commerce Science & Technology 2018-07-16 Not Known 15343.75   658.33 MAL 224832 2018-07-16   Books in Reference (R)
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