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Handbook of direct mail: the dialogue method of direct written sales communicati (Record no. 18721)

000 -LEADER
fixed length control field	00420nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	132087456
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	VOG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	VOGELE, Siegfried
245 ## - TITLE STATEMENT
Title	Handbook of direct mail: the dialogue method of direct written sales communicati
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	Prentice-Hall
Date of publication, distribution, etc.	1992
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 323 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Reference (R)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	400.00	658.8 VOG	200765	2018-07-13	Books in Reference (R)

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