000 -LEADER |
fixed length control field |
00631nam a2200229Ia 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220103134142.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190807b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
256081123 |
041 ## - LANGUAGE |
Language of text/sound track |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Author Mark |
DIL |
DDC Edition number |
23 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
DILLON, William R. |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Madden, Thomas, j |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Firtle, Neil, H |
245 ## - TITLE STATEMENT |
Title |
Essentials of marketing research / |
Statement of responsibility, etc. |
[by] William R.Dillon, Thomas J.Madden, Neil H.Firtle |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Irwin |
Date of publication, distribution, etc. |
1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii, 556 p.- |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin series in marketing |
500 ## - GENERAL NOTE |
General note |
Include Index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
item type |
Books in Stacks (S) |