| 000 -LEADER |
|---|
| fixed length control field |
00553nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200831120227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200616b ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| DDC Edition number |
23 |
| Classification number |
658.802 |
| Author Mark |
KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumaradeepan, V. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Course module on BBAM 3123 strategic marketing: |
| Remainder of title |
year 3 - semester 1 academic year 2016/2017 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Jaffna |
| Name of publisher, distributor, etc. |
Department of Marketing University of Jaffna |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
61 p. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
10933 |
| Topical term or geographic name entry element |
Marketing management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
10947 |
| Topical term or geographic name entry element |
Marketing strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Reference (R) |
