| 000 -LEADER |
|---|
| fixed length control field |
00506nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191107105325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191104b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
75062244 |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| DDC Edition number |
23 |
| Classification number |
658.8 |
| Author Mark |
WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Richard M.S |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilligan, Colin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing management: |
| Remainder of title |
planning, implementation and control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford |
| Name of publisher, distributor, etc. |
Reed educational and professional |
| Date of publication, distribution, etc. |
1977 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 460 p. 2nd ed |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Reference (R) |
