| 000 -LEADER |
|---|
| fixed length control field |
00588nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190715142950.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190715b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789352865611 |
| 041 ## - LANGUAGE |
|---|
| Language of text/sound track |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| DDC Edition number |
23 |
| Classification number |
658.8 |
| Author Mark |
KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Agnihotri, Prafulla Y. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.I.] |
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 699 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
95129 |
| Topical term or geographic name entry element |
Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
10933 |
| Topical term or geographic name entry element |
Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| item type |
Books in Stacks (S) |
