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Developing a winning marketing plan (Record no. 11589)

000 -LEADER
fixed length control field	00421nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	180712s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	471845299
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Author Mark	COH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cohen, William A.
245 ## - TITLE STATEMENT
Title	Developing a winning marketing plan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	John Wiley & Sons.
Date of publication, distribution, etc.	1987
300 ## - PHYSICAL DESCRIPTION
Extent	x, 324 p. -
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Wiley series on business strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type	Books in Stacks (S)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Price	Full call number	Accession Number	Date last seen	item type
				Management and Commerce	Management and Commerce	Science & Technology	2018-07-13	Not Known	200.00	658.8 COH	235097	2018-07-13	Books in Stacks (S)

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