ARNOLD, Eric Price, Linda Zinkham, George
Consumers / [by] Eric Arnold, Linda Price, George Zinkham - Boston McGraw - Hill 2002 - xviii, 750 p.- - McGraw-hill/Irwin series in marketing .
Includes index.
256133603
Consumer psychology
658.8342 / ARN
Consumers / [by] Eric Arnold, Linda Price, George Zinkham - Boston McGraw - Hill 2002 - xviii, 750 p.- - McGraw-hill/Irwin series in marketing .
Includes index.
256133603
Consumer psychology
658.8342 / ARN