SCHIFFMAN, Leon G. Lazar Kanuk, Leslie

Consumer behavior / [by]Leon G.Schiffman, Leslie Lazar Kanuk - 8th ed. - Delhi Pearson education 2004 - xxiv,587 p.

Glossary: p. G 1-12 ; Index: p. I1-21

8129701979


Consumer behavior
Consumer research

658.834 / SCH
© University of Jaffna