Cespedes, Frank V.
Concurrent marketing: integrating product, sales and service - Boston Harvard Business School Press 1995 - xxvii, 307 p.
875844448
Marketing management
658.8 / CES
Concurrent marketing: integrating product, sales and service - Boston Harvard Business School Press 1995 - xxvii, 307 p.
875844448
Marketing management
658.8 / CES