Erhorn, Craig
Competing by design: creating value and market advantage in new product developm - VT Oliver wight pub. 1994 - xiii, 290 p.
939246449
Marketing management
658.575 / ERH
Competing by design: creating value and market advantage in new product developm - VT Oliver wight pub. 1994 - xiii, 290 p.
939246449
Marketing management
658.575 / ERH