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BERNHARDT, Kenneth L. Kinnear, Thomas C

Cases in marketing management / [by] Kenneth L.Bernhardt, Thomas C.Kinnear - 5th ed. - Boston Irwin 1991 - xvi, 815 p.

ISBN: 256088322

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 / BER

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