KELLEY, Eugene J.
Marketing planning and competitive strategy / by Eugene J.Kelley - New Delhi Prentice-Hall 1976 - xi, 132 p.- - Prentice-Hall foundations of marketing series .
Includes index.
62607
Marketing management
658.8 / KEL
Marketing planning and competitive strategy / by Eugene J.Kelley - New Delhi Prentice-Hall 1976 - xi, 132 p.- - Prentice-Hall foundations of marketing series .
Includes index.
62607
Marketing management
658.8 / KEL