MICHAELSON, Steven W. Michaelson, Steven W.
Sun tzu strategies for marketing : 12 essential principles for winning the war for customers / [by] Gerald A.Michaelson, Steven W.Michaelson - New Delhi Tata McGraw-Hill 2006 - xi, 244 p.
Includes index.
70587450
Marketing
658.8 / MIC
Sun tzu strategies for marketing : 12 essential principles for winning the war for customers / [by] Gerald A.Michaelson, Steven W.Michaelson - New Delhi Tata McGraw-Hill 2006 - xi, 244 p.
Includes index.
70587450
Marketing
658.8 / MIC