CRAVENS, David W.
Strategic marketing management: cases and applications - 3rd ed. - Boston Richard D. Irein 1990 - xviii, 742 p.
025607898X
Marketing-Case studies
658.802 / CRA
Strategic marketing management: cases and applications - 3rd ed. - Boston Richard D. Irein 1990 - xviii, 742 p.
025607898X
Marketing-Case studies
658.802 / CRA