MAIHOTRA, Naresh K.
Marketing research : an applied orientation / [by] Naresh K.Maihotro, Satyabhusan Dash - 6th ed. - Delhi Dorling Kindersley 2011 - xxviii, 948 p.
Includes index.
9788131731819
Marketing research
658.83 / MAI
Marketing research : an applied orientation / [by] Naresh K.Maihotro, Satyabhusan Dash - 6th ed. - Delhi Dorling Kindersley 2011 - xxviii, 948 p.
Includes index.
9788131731819
Marketing research
658.83 / MAI