Mason, Ralph E. Rath, Patricia Mink Husted, Stewart W.
Marketing practices and principles / Ralph E.Mason, Patricia Mink Rath, Stewart W.Husted - 4th ed. - New York McGraw-Hill book 1986 - viii, 439 p.
Includes index.
70407053
Marketing management
658.8 / MAS
Marketing practices and principles / Ralph E.Mason, Patricia Mink Rath, Stewart W.Husted - 4th ed. - New York McGraw-Hill book 1986 - viii, 439 p.
Includes index.
70407053
Marketing management
658.8 / MAS