DALRYMPLE, Douglas Parsons, Leonard J.
Marketing management: text and cases / [by] Douglas J.Dalrymple, Leonard J.Parsons - 6th ed. - New York John Wiley 1976 - x, 984 p.
Index: p. I 1-I 11
471600024
Marketing management
658.8 / DAL
Marketing management: text and cases / [by] Douglas J.Dalrymple, Leonard J.Parsons - 6th ed. - New York John Wiley 1976 - x, 984 p.
Index: p. I 1-I 11
471600024
Marketing management
658.8 / DAL