KOTLER, Philp
Marketing management: analysis, planning, implementation and control - 8th ed. - New Jersey Prentice-Hall 1994 - xxix, 801 p.
130980056
Marketing management
658.8 / KOT
Marketing management: analysis, planning, implementation and control - 8th ed. - New Jersey Prentice-Hall 1994 - xxix, 801 p.
130980056
Marketing management
658.8 / KOT