BOYD, Haper.W., Jr. Walker, Orville.C., Jr. Larreche, Jean Claude

Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche - 2nd ed. - Chicago Irwin 1995 - xvi, 555 p.- - Irwin series in marketing .

Includes index.

256125767


Marketing management

658.8 / BOY
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