SMITH, P.R. Taylor, Jonathan
Marketing communications: an integrated approach / [by]P.R. Smith, Jonathan Taylor - 3rd ed. - New Delhi Kogan page 2003 - xvi, 640 p.
Includes index.
8175542330
Marketing
Communication- marketing
658.802 / SMI
Marketing communications: an integrated approach / [by]P.R. Smith, Jonathan Taylor - 3rd ed. - New Delhi Kogan page 2003 - xvi, 640 p.
Includes index.
8175542330
Marketing
Communication- marketing
658.802 / SMI