Keegan, Warren J. Moriarty, Sandra E. Duncan, Thomas R.
Marketing / Warren J.Keegan, Sandra E. Moriarty, Thomas R. Duncan - 2nd ed. - New Jersey Prentice Hall 1995 - xxviii, 743 p.
Includes appendix, glossary and index
13163872
Marketing
658.8 / KEE
Marketing / Warren J.Keegan, Sandra E. Moriarty, Thomas R. Duncan - 2nd ed. - New Jersey Prentice Hall 1995 - xxviii, 743 p.
Includes appendix, glossary and index
13163872
Marketing
658.8 / KEE