Berkowitz, Eric N.
MARKETING / [by] Eric N.Berkowitz...[et.al.] - 5th ed. - Boston Irwin/McGraw-Hill 1997 - xxxii, 736 p.- - Irwin series in marketing .
Includes references & index.
256189684
Marketing management
658.8 / MAR
MARKETING / [by] Eric N.Berkowitz...[et.al.] - 5th ed. - Boston Irwin/McGraw-Hill 1997 - xxxii, 736 p.- - Irwin series in marketing .
Includes references & index.
256189684
Marketing management
658.8 / MAR