Bateson, John E.G.
Managing services marketing: text and readings - 3rded. - Fort Worth The Dryden Press 1995 - xvii, 680 p.
30986664
Services industries- Marketing-management
658.8 / BAT
Managing services marketing: text and readings - 3rded. - Fort Worth The Dryden Press 1995 - xvii, 680 p.
30986664
Services industries- Marketing-management
658.8 / BAT