Bateson, John E.G.
Managing services marketing: text and readings - 2nd ed. - Fort Worth The Dryden Press 1992 - xiv, 594 p.
30541646
Services industries- Marketing-management
658.8 / BAT
Managing services marketing: text and readings - 2nd ed. - Fort Worth The Dryden Press 1992 - xiv, 594 p.
30541646
Services industries- Marketing-management
658.8 / BAT