Belch, George E. Belch, Michael A.
Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch - 5th ed. - Boston McGraw-Hill/ Irwin 2001 - xx, 795 p. DVD - The McGraw - Hill/ Irwin series in marketing .
iGlossary: p. G1-G13; Index: p. I1-I19
72314451
Advertising
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective / [by]George E.Belch, Michael A.Belch - 5th ed. - Boston McGraw-Hill/ Irwin 2001 - xx, 795 p. DVD - The McGraw - Hill/ Irwin series in marketing .
iGlossary: p. G1-G13; Index: p. I1-I19
72314451
Advertising
659.1 / BEL