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Sutherland, Jonathan Canwell, Diane

Key Concepts in Marketing / [by] Jonathan Sutherland, Diane Canwell - Hampshire Palgrave Macmillan 2004 - ix, 310 p.

Includes index.

ISBN: 9781403915276

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / SUT

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