PALMER, Adrian
Introduction to marketing : theory and practice / Adrian palmer - 2nd ed. - Oxford Oxford Univ. Press 2011 - xxiii, 551p.
includes glossary and index.
9780199577217
Marketing
658.8 / PAL
Introduction to marketing : theory and practice / Adrian palmer - 2nd ed. - Oxford Oxford Univ. Press 2011 - xxiii, 551p.
includes glossary and index.
9780199577217
Marketing
658.8 / PAL