Dempster, Craig Lee, John
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms - Hoboken John Wiley & Sons. 2015 - xii, 228 p.
Includes index
9781119059721
Internet marketing
Consumer behaviour
Relationship marketing
658.872 / DEM
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms - Hoboken John Wiley & Sons. 2015 - xii, 228 p.
Includes index
9781119059721
Internet marketing
Consumer behaviour
Relationship marketing
658.872 / DEM